OSIM SG50 Facebook Microvideos

For the weeks leading up to SG50 National Day, we rolled out a series of microvideos featuring the stories of our elder Singaporeans to illustrate the sacrifices they’ve made, big and small have contributed to building a top-class nation. The strategy was to break away from the sales and festive shoutouts of other brands during this period, and to create a meaningful place for the local market to reflect on the country's milestone. OSIM’s campaign culminated in a Facebook activation where users could pay tribute to their parents, elders, teachers, and basically anyone who they think made big and small contributions to build a top-class nation.

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