Instead of just looking at a masterpiece and pondering about its driving calibre, we helped Alfa Romeo take it online to reach out and encourage its target audience to drop by for a test ride. This bond forged between the brand and its consumers was a result of:
1. Achieving massive brand visibility through Google Display Network, with the ads served over 1.2M times in a span of 3 months.
2. Careful selection of high-intent keywords targeting customers in the early stages of their car buying journey in the search network.
