POKKA Jasmine Green Tea — Brewed From The Pot Campaign

To stand out from the growing number of RTD tea and beverage market, we rolled out a 3-month campaign to educate our consumers about the benefits offered by POKKA Jasmine Green Tea. Our campaign microsite, digital game, contests, and the redemption of attractive collectables and prizes were designed to increase our engagement with our consumers throughout the three months. In doing so, we aimed to remind and secure POKKA Jasmine Green Tea’s place as the consumers’ number one choice in the RTD tea and beverage market.

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