LOTTE - PEPERO Day
PEPERO Day is a special celebration involving the gifting and exchanging of PEPERO snacks. Held annually on November 11 also known as 11.11, we approached this celebration campaign by hyping up PEPERO Day with special giveaways and activities on the 11th day of every month for the year, thus, paving the way for the big day - 11.11. Furthermore, we introduced heartfelt PEPERO Cards that can be shared with loved ones and friends to strengthen the bond between them. We also created an exciting lucky draw at the PEPERO Day event to increase social engagement with PEPERO fans on this festive occasion. No doubt, PEPERO Day was indeed a success.