GIANT - LOBANG QUEEN
Giant Singapore, came to us with a brief to drive awareness for the launch of their community platform. As a late starter to social media, the KPI was to garner high footfall and engagement on their social media platform. Giant's aim was to increase the number of followers in the shortest period of time. During the development of the campaign, we soon realised it was simply not enough to just drive engagement online. Giant as a brand needs to fulfil the basic marketing and communication task of sales. At that, a 360º communication plan was developed. Since the launch of the campaign, the results have been awesome.