A, B or C Testing?
Different age groups frequent different platforms. A little tweak here and there can make a huge difference.
What we know about Brand Trust.
61% are likely to trust recommendations from a friend, family member or influencer. Only 38% are likely to trust recommendations from a brand on social platforms.
Relatable Experience is the new
Consumers generally prefer influencers with relatable personalities, followed by expert personalities.
Meet the real influencers.
Consumers tend to act after seeing posts revolving around food and beverage, health and wellness and personal technology.