MOST Digital

TOP 5 Benefits of Google Ads To Grow Your Business

Google AdWords might be hard to use but it does deliver quite a number of benefits. First and foremost, the results that come in are almost instantaneous and transparent, allowing you to make every cent you’ve spent count. Here are 5 benefits that you can get from using Google AdWords.

1. Adwords works faster than SEO

Both SEO and Google AdWords are search engine marketing strategies that can help generate more traffic and leads. A well-optimised AdWord campaign can work much faster for your business to get that much-coveted first-spot in search by using multiple keywords. In other words, AdWords help to give you instant visibility at an instant cost, while SEO would give you long-term success. So, it’s a good idea to make use of a balance of both.

2. Increase brand awareness

On top of boosting traffic, clicks and conversions, Google AdWords is also an efficient way to market your brand. Even when it comes to SEO, your brand’s rank will also depend on the number of your brand name searches and its variations. This is another reason why you should increase your brand’s awareness through search and display ads.

3. Reaches more customers through their Gmail

Email marketing is a commonly used marketing strategy in most businesses, which is why Gmail ads can be helpful. Gmail ads usually appear on the promotion tab, but it can sometimes appear in the social tab as well. Plus, since Gmail ads generally cost much lower than search ads, it is a good place to start if you have a limited budget.

4. Measure your performance consistently

Traditional advertisements tend to be much more expensive than Google AdWords and are very difficult to measure the outcome. However, AdWords can tell you exactly what happened with the campaign. You can know who clicked on your ad, how many leads were generated, how much traffic did you receive, which is the most effective keyword, and so on. These would help marketers to understand what worked and what didn’t, which, in turn, would allow them to tweak and adjust their marketing strategies for better effectiveness.

5. Tackle your competition better

Being realistic, you may not be the only one selling a specific product or service. To avoid losing out to your competitors, you should keep an eye on them to see how they are promoting their business, what kinds of ads they run and so on. This way, you can adapt and seize more opportunities that come your way.