MOST Digital

TOP 5 Reasons to Advertise on Facebook

If you’re not advertising on Facebook yet, you could be missing out on a huge market of prospective consumers. With all the details available on Facebook profiles, it’s easy to maximise the potential of your advertising through customer targeting and ad testing. Here are 5 reasons why you should advertise on Facebook.

1. Worldwide Audience

Facebook puts your ads in front of the biggest advertising audience in history, with over 1.55 billion mostly active users. That’s a lot of potential traffic that can be driven to your website. Facebook also makes it easier for you to expand your network of business contacts where most businesses use Facebook pages to maintain a professional network.

2. Affordability

Facebook advertising offers the lowest cost per 1,000 impressions in the history of advertising. The minimum ad spend of $1 per day will get your ad in front of 4,000 people.

3. Pinpoint Targeting

The targeting options Facebook advertising provides are unprecedented. The profile details allow you to pinpoint your target audience based on age, gender, location, listed interests and so on. In general, if it’s a category on their profile, then it can be used to create an audience for your advertising.

4. Testing Made Easy

The simplicity of Facebook’s advertising also makes it an ideal testing tool to see what types of ads perform the best for specific audiences. For example, in a month of advertising, you can test it by changing the written copy or visual content to achieve better results with the same audience.

5. Optimising for the Audience

You can also test to see what kinds of ads get you the best results. They can be optimised for post engagement, daily unique reach, impressions and clicks. Facebook can help you target the audience that’s most likely to give you the kind of results you’re paying for.